Video marketing has become the ‘unexpected norm’ in the marketing industry over the last few years…and why is it so effective? Because everyone of us is likely to choose watching a quick video snippet rather than reading pages’ worth of content, it’s as simple as that!
Although it’s still valuable to optimise your actual content on Google, it’s really important to ensure that you still recognise the second largest search engine in the globe for marketing, YouTube.
Think about the last ad you saw, well the likelihood of you being able to remember this is slim – unless it had something for you to view that’s not engrained in your memory? The last video ad I can recall was something for Spotify – I was actually watching a YouTube video and before I could continue watching it, an advertisement for Spotify came up. Spotify and McDonald’s are typically the ads are tend to see before I can watch any YouTube…always things about their monthly deals or new burger prices – I remember this because I’m bombarded with footage of these things constantly.
SO, according to HubSpot, 54% of consumers want to see VIDEOS from brands they like, compared to other channels of marketing.
https://blog.hubspot.com/marketing/video-marketing
Now not only is video marketing extremely effective to create brand recognition for consumers, it’s also one of the most resourceful channels for marketers to collect data on their consumer’s video experience. When using video marketing, marketers can easily see how many people have clicked play, how long they viewed the video for, when they paused it, if they watched the entire thing etc. So ultimately the ROI for digital marketers and their video campaigns is an easily trackable source.
- By 2019, 80% of consumer Internet usage will due to Internet video traffic…
- The word ‘video’ in an email subject line, increases the click-through rate by 13%.
https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing
SO…tell me your thoughts on video marketing – does it annoy you? Or does it engage you more?
Annabel's Digital Blog 
I think it’s definitely the most entertaining and engaging form of media out there! I would so much rather sit on my phone/computer and watch a video than read an article or description.Videos are 100% the way of the future!
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Definitely agree! Video’s are so engaging and they allow more info to be projected in less time than reading a lengthy amount of writing – I agree it’s the way of the future! Thanks for the comment
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With video projected to claim more than 80% of all web traffic by 2019 it is definitely the way of the future! Personally, I really like video marketing – and videos in general. As Jaklina said above, I would much prefer to watch a video eg. what is SEO, than read an article explaining all its intricate details. Great post !
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Yeah I completely agree that reading something in all it’s intricate details can be seriously off-putting and is less likely to engage consumer’s attention about a brand/product – video’s are a simple way of getting a market’s attention! Thank you for the comment Madeline
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